Best Practices for Modern Health Plan Marketing
Health plan marketing is rapidly becoming a strategic priority as plans face rising member expectations, shifting CMS regulations, and increased...
Meagan Strandberg - Field Marketing ManagerHealth Plans
Articles
Meagan Strandberg - Field Marketing Manager
Nine steps to ensure member delivery preferences are met
The 2025 Medicare Advantage and Part D final rule introduces critical changes that directly impact how plans manage member communication...
Jen Trewick - Principal Product Manager
Managing the Complexities of Medicare Advantage Letter Programs
Medicare Advantage Health Plans send several letter programs to their members to ensure they effectively communicate all plan needs. while...
Jen Trewick - Principal Product Manager
How health plans can better understand the member journey
A health plan’s success revolves around member experiences. But how do you find your best opportunities to improve member experiences...
Jen Trewick - Principal Product Manager
6 ways AI will transform health plan operations and the member experience
Health plans can improve member communications, increase efficiencies, allow for more personalization and reduce the healthcare spending by implementing AI...
Jen Trewick - Principal Product Manager
Marketing communication for health plans
To increase member enrollment and satisfaction, having effective health planmarketing strategies to communicate with current and potential customers is necessary....
How to efficiently produce and manage multichannel communications
As the need for digital transformation has been accelerated over the past year, so has the struggle to find the...
The golden repository: centralizing marketing communication technologies to improve productivity, efficiency and compliance
Your plan's ability to communicate effectively internally and with members is key. While marketing technology stacks aim to make complicated...