I’ve had a front-row seat to the evolution of technology in capital markets, from my previous industry experience before Toppan Merrill and now being front and center for the launch of Quinn. I can tell you three themes come up in many of the platform demos we do:
- Speed
- Control
- Accuracy
If you think about the attorneys we work with, they are dealing with large, complex documents under tight timelines and need to meet those timelines with speed and accuracy. More importantly, they still need control over the whole process. That’s precisely where Quinn comes in — giving attorneys the speed to meet deadlines, the accuracy to reduce risk and the control from first draft to the final SEC filing.
The “Aha” moments
The moment I see the light switch go on for lawyers in our demos typically centers around both Smart Format and Smart Sync.
Smart Format might seem minor, but when you dig into the importance of style and the time and cost spent ensuring these documents visually look perfect, you realize someone needed to solve the problem. The presentation of the document is crucial to their brand and represents the lawyer to both the client and the working group. The ability for Quinn to instantly format the document saves a tremendous amount of time and ensures the final output is clean and professional.
The biggest “aha” moment in our demos is always around Smart Sync. The ability to click on a button and have financial data from Excel flow through consistently and cleanly across potentially hundreds of pages is not just a game-changer; the complete integration of Excel is the first in our industry. This feature eliminates the historical pauses in proofing cycles: waiting for updated financials to be cut and pasted into the document by the financial reporting team at the corporation. With Quinn, the process becomes seamless.
The control and workflow in Quinn
Quinn is truly a game-changer because it moves beyond mere collaboration to introduce deep document controls and integrated workflows.
Every new platform today offers online collaboration. However, the real differentiator is in the workflow and control:
- Change Navigation and Control: In Quinn, you’ll never be in a large document and not know where a change was made. Quinn provides a seamless workflow to navigate every change since you were last in the document, using features like color-coded comment bubbles to show what’s new, what’s been looked at, and what’s been resolved. Microsoft Word can’t do that.
- The Evolved Single Source of Truth: The concept of a single source of truth is a common term. Quinn has redefined it. It’s not just about Smart Sync; it’s about control at the paragraph level. Quinn prevents multiple people from editing a single paragraph simultaneously and tracks every version and edit history to the second. This control is critical because collaboration without control means you lose single source. Quinn is also different in that we require a single source for content linking across multiple documents, eliminating the “spider web” mentality of competitor linking models.
Mitigating risk and looking to the future
For lawyers, control and accuracy are more important than any other benefits. Quinn offers a high level of assurance, providing legal teams with greater safety and security. Every feature of Quinn was designed with control in mind and to reduce the risk of mistakes that can happen when work is handed off to a third party or copied and pasted. The control we provide gives them confidence that their proofs are accurate, protecting their reputation and that of their law firm.
To a capital markets lawyer who is skeptical about adopting new technology, the one thing I would emphasize is this:
Quinn is not a self-serve product. Quinn is a game-changing platform that complements our renowned service.
For decades, technology companies have aimed to train you so they can step back and lessen their service and support. Our approach with Quinn is different. You get the power of the Quinn platform coupled with the assurance, support and trust of our customer success team.
My overarching philosophy, and our go-to-market message, is simple:
Quinn will meet you where you’re at and how you want to work.
You can adopt as much or as little as you want, and our customer success team is there every step of the way. This combination of superior automation and an embedded human-touch service model is precisely what legal professionals told us they wanted and is what makes Quinn a true game-changer in the industry.
Reach out to our team today to schedule a demo to meet Quinn.
