Direct mail comes roaring back: 3 keys for healthcare insurers to drive engagement and growth
Amid all of the buzz around the tremendous digitization that’s taken place over the last two years in the healthcare...
Mike ZimnyHealth Plans
Articles
Mike Zimny
5 CMS-required documents health plan marketers must know
Navigating the modern requirements and insurance documents of Medicare insurance can be a complex and a demanding task for many...
Summer Beach – Associate Director, Medicare Compliance Solutions
How customers shop for health plans through digital marketing
The growing popularity of mobile apps and digital platforms is challenging many Medicare Advantage (MA) plans to rethink their digital...
Summer Beach – Associate Director, Medicare Compliance Solutions
The Inflation Reduction Act’s impact on drug benefits for health plans
The Inflation Reduction Act of 2022 (IRA) made substantial changes to federal healthcare provisions and will help reduce the cost...
Summer Beach – Associate Director, Medicare Compliance Solutions
Why is the CMS Readiness Checklist important? What value does it bring to health plans?
The infamous CMS Readiness Checklist was created by the Centers for Medicare & Medicaid Services (CMS) as a tool for...
Summer Beach – Associate Director, Medicare Compliance Solutions
Medicare, Medicare Advantage and CMS. A timeline from 1901 to today
In social settings, when someone asks, “What is Medicare?” or “What is CMS?” the common adage used to be, “Oh,...
Summer Beach – Associate Director, Medicare Compliance Solutions
Oh, my CMS stars! Yes, sales and marketing can impact Star Ratings
If you are an insurer who operates as a Medicare Advantage Organization (MAO), you’re well-aware how a plan’s 5-Star Rating...
Summer Beach – Associate Director, Medicare Compliance Solutions
Back to the future: CMS sales and marketing guidelines
With the ever-changing landscape of Center for Medicare and Medicaid Services (CMS) guidelines, let’s take a look at the recent...
Summer Beach – Associate Director, Medicare Compliance Solutions
Accessibility in healthcare: how providers can pivot for Section 508 compliance
Social awareness, diversity, and equality are all common topics, and all have a common thread — accessibility.
The revised MCMG: what’s happening for 2024?
Medicare Communications and Marketing Guidelines (MCMG), the Medicare Advantage and Part D health plan industry will be sifting through rubble...
Summer Beach – Associate Director, Medicare Compliance Solutions