Importance of personalizing member communications
With one in five consumers feeling the need for a digital detox, the need for well-targeted and personalized content is...
Health Plans
Articles
Benefits of multichannel marketing in healthcare
In today’s world, many Payors are challenged with financial reckoning to be more responsible with their cost centers. Marketing and...
The golden repository: centralizing marketing communication technologies to improve productivity, efficiency and compliance
Your plan's ability to communicate effectively internally and with members is key. While marketing technology stacks aim to make complicated...
Consumer Choice Drives Payer Modernization
As consumers take on more responsibility for the cost of care, payers are racing to catch up to consumer-driven industries...