A roadshow is a critical part of the Initial Public Offering (IPO) process, where a company’s executive team and its underwriters pitch the newly formed company to prospective investors. Meetings may be held in person and virtually.
A roadshow showcases company financials and generates enthusiasm for the offering. Roadshows are regulated according to rules of the U.S. Securities and Exchange Commission and allow institutional investors to ask questions, meet management, and ultimately help set an IPO price.
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