Updates & Insights

Marketing communication for health plans

To increase member enrollment and satisfaction, having effective health planmarketing strategies to communicate with current and potential customers is necessary....

September 8, 2021 Toppan Merrill

Five steps to integrate print and digital communications: integrated marketing strategy (part 2)

Firms need to find new ways to cut through the digital noise. Still, many remain heavily focused on digitization, shifting...

July 15, 2021 Toppan Merrill

What is a SPAC? The difference between a traditional IPO and a SPAC IPO.

A SPAC IPO differs from a traditional IPO in that a SPAC IPO is formed for the sole purpose of...

July 13, 2021 Toppan Merrill

What is an Initial Public Offering?

Prior to being a publicly-traded company featured on a stock exchange, companies are privately held by the business owners. The Securities...

July 1, 2021 Toppan Merrill

Nasdaq permits primary direct listings and proposes relaxation of pricing limits

On May 19, 2021, the Securities and Exchange Commission (SEC) approved Nasdaq’s proposal to permit companies to issue shares and...

June 30, 2021 Skadden, Arps, Slate, Meagher & Flom LLP

The value of an effective print and digital communications approach: integrated marketing strategy (part 1)

In today's world, digital-first dominates the communication strategies of Firms across the globe. Study after study shows that COVID-19 has...

June 29, 2021 Toppan Merrill

SPAC Odessy 2021: SOX compliance for new issuers

The rise of the SPAC places a spotlight on compliance requirements for newly public companies. The most arduous compliance demands...

June 9, 2021 Toppan Merrill

How to efficiently produce and manage multichannel communications

As the need for digital transformation has been accelerated over the past year, so has the struggle to find the...

April 28, 2021 Toppan Merrill

SPAC transactions continue to draw SEC’s attention

SEC has been doling out investor bulletins, disclosure guidance, alerts, and staff statements relating to SPACs for a while now....

April 21, 2021 Dickinson Wright

Two lies and a truth about SOX compliance management

The lesson here is, oftentimes, people don’t know what they don’t know and are often caught completely flat-footed when it...

April 19, 2021 Elizabeth Epler Jones, CPA - Partner, AXIA Partners